Your website, built properly. No agency. Just me.
No agency markup, no miscommunication down a chain of people. Fixed price before I start. One person responsible for the whole thing, and a reply within a day.
“Most small business owners don't need a 40-page agency proposal. They need a site that's built properly, loads fast, and doesn't cost a fortune to maintain. That's what I build.”
The three-week timeline is for simple sites. More complex projects take longer, and I'll agree a realistic timeline with you before anything starts.
Solid foundations. Fast to load. Room to grow.
Everything I build starts from scratch, shaped around what your business actually needs, not squeezed into a template, and not tied to a platform that charges you monthly forever.
Get found online
When someone searches for your service on Google, asks an AI assistant, or looks you up on Maps, your site should show up. Every site is built with the foundations that make that possible from day one.
Build your presence
A professional site with the pages your business actually needs. Blog, gallery, team page, contact forms. Designed around your brief, not a template.
Sell or manage online
For businesses that need to take payments, manage bookings, or give customers a private login. Built properly, not bolted on.
A few sites built by waldo.build
Parnell Law Chambers
Specialist barristers in INTERPOL Red Notice defence and international extradition. Auckland, NZ.
“Waldo delivered exactly what we needed, a professional site that reflects the specialist nature of our practice.”— Jan, Parnell Law Chambers
The Cantillon Letter
A Socratic letter on monetary dysfunction, the Cantillon Effect, and what comes next.
“The site captures the tone of The Cantillon Letter perfectly. Built quickly and exactly as discussed.”— Author, The Cantillon Letter
Small enough to care. Experienced enough to trust.
You'll always know who you're talking to
At most agencies, a senior takes your brief then passes the work to juniors. I take the brief and build it. No handoffs, no diluted brief, no surprises at launch.
Built on real engineering experience
10+ years as a senior software engineer in fintech, building mobile apps and websites. Your site is built properly, not just dressed up to look nice.
You own everything
Domain, code, content, hosting. No lock-in to me or any platform. Walk away any time with everything intact.
Faster delivery, lower cost
I use the best available tools to move fast on the repetitive work, which means a lower price than an agency and more focus on the parts that actually matter to your business.
Fixed price to build it. A simple monthly retainer to keep it running.
No monthly fees to a platform, no squeezing your site into someone else's template, and none of the security headaches that come with WordPress. All prices in NZD and GST inclusive. International clients invoiced in their currency on request.
The Essentials
- A site designed just for you, not a template
- Looks great on phones and laptops alike
- A contact form that lands in your inbox
- Edit your own content, no coding needed
- 2 weeks of tweaks included after launch
The Whole Package
- Everything in The Essentials
- A blog, gallery, team page, or whatever else your business needs
- Enquiry forms, booking links, or newsletter signups built in
- 30 days of tweaks included after launch
The Big Build
- Everything in The Whole Package
- Online payments set up properly
- Customer accounts & logins
- A simple dashboard to manage it all
- Built to handle growth without needing a rebuild
- 30 days of tweaks included after launch
Keep It Running
For when your business changes and your site needs to keep up. Updates and tweaks as they come up, hosting and security kept in order. I reply within one business day. No lock-in, cancel any time.
Questions worth asking.
It depends on the project. The Essentials (up to 5 pages) typically takes 2–4 weeks. The Whole Package runs 5–8 weeks. The Big Build is 8 weeks or more depending on complexity. I'll agree a realistic timeline with you before anything starts.
Ideally yes. You know your business better than anyone. If you don't have copy ready, I can draft content using AI as a starting point, but you'll need to review it to make sure it accurately reflects your business.
A modern, custom-coded stack, not WordPress, Webflow, Wix, or Squarespace. That means faster load times, better security, and no monthly platform fees on top of hosting.
Platforms like WordPress, Webflow, Squarespace, and Wix all come with trade-offs. Most charge ongoing monthly fees, and if you ever want to leave, your site stays behind in their system. WordPress avoids the fees but it's the most targeted CMS for hacks on the internet, and keeping plugins maintained is an ongoing overhead. A custom-coded site is faster, more secure, and you own it outright. No platform holding your content hostage, no plugins to babysit, and no monthly fee beyond hosting. If you ever need to hand it to another developer down the track, they get clean code rather than a tangle of third-party plugins.
Hosting typically runs around $33/month NZD, plus roughly $20–40/year for your domain. I set it up under your account so you're billed directly with no markup. If you'd prefer I handle billing, I can manage that too.
Yes. If you have an existing site that needs a refresh or a full rebuild, get in touch and we can discuss what makes sense.
I stick around for any tweaks or bug fixes in the first few days after launch. After that, the Keep It Running retainer covers ongoing updates, maintenance, and support whenever you need it.
It depends on the project. For sites that need regular content updates, I can add a lightweight CMS so you can make changes without touching code. For more complex builds we can look at the right tool for your situation. Either way, I'll walk you through everything at handover.
Every site is built with SEO foundations: clean code, fast load times, proper page structure, and meta tags set up correctly. I'm not an SEO specialist and won't promise rankings, but you'll start from a solid base rather than having to fix things later.
Google Business Profile is the listing that appears when someone searches for your business on Google or Maps — your address, hours, photos, and reviews. For local businesses it's often the first thing a potential customer sees. Setup isn't included in the standard packages but can be added for an additional cost. Get in touch to discuss.
Yes. I work with clients internationally. Invoices can be issued in your local currency on request.